Claire Deekes
Chief Customer Officer, Cumberland Building Society

Claire is responsible for ensuring the business provides a differentiated and exceptional customer experience to deliver overall income objectives. She is accountable for overall customer acquisition and retention, overseeing all distribution and customer management. This includes responsibility for the branch network, the direct and introduced lending functions, Product Development, Marketing, First Line Risk, Cumberland Commercial and Borderway Finance.

Claire is a Chartered Banker with many years’ experience in the retail banking sector. Prior to moving into the role of CCO she had held the role of Head of Retail Distribution since 2019. Claire moved to The Cumberland from Virgin Money where she was Head of Stores and Lounges, and prior to this enjoyed success in a several senior manager roles at the Halifax.