Robin Ashcroft
Economy, Culture & Leisure Portfolio Holder, South Lakeland District Council

Robin was born and educated in the North West of England. A graduate of the Royal Military Academy Sandhurst he served as an infantry officer in the 1st Bn The King’s Own Royal Border Regiment, with operational tours in Northern Ireland, The South Atlantic and Belize. As a keen mountaineer he was closely involved in the organisation and leadership of service expeditions and mountaineering training.

Injury brought his army career to a premature end and he went into ‘The City’, in sales and marketing roles with the Financial Times, Financial Times Business Information and Citicorp before moving into Management Consultancy, designing and running leadership development programmes for Shell, London International Financial Futures Exchange, JP Morgan and The Yorkshire Bank.

In 1999 Robin left London, to return to the north west and settled in Cumbria with his young family. He was Business Manager for Britain’s first mountaineering museum – the National Mountaineering Exhibition – where he project managed five major exhibitions including the award winning Everest: The Top of the World. He then became Director of Kendal Mountain Festival and over the course of six annual festivals he took the lead in turning it into the world’s largest mountain film festival.

Asked to enter Politics in 2017, he was elected to South Lakeland District Council the following year and joined Cabinet shortly thereafter; has portfolio responsibility for Economy, Culture and Leisure.

A Fellow of the Royal Geographical Society, he has served two terms on the society’s Council. He is also Chair of Trustees for the King’s Own Royal Regiment Museum in Lancaster and a trustee of the Alpine Club Library. No longer an active mountaineer he now sails and fly fishes.