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Webinar: Social Media Strategy

Date: November 30th, 10:00

How to plan your social media activity – including how to create content ideas!

Social Media is often viewed as a panacea for all marketing ills – however it can also create headaches for business owners.

Delivered as part of the Digital Tech Cumbria programme along with CDI Alliance, this webinar will:

  • Simplify your approach to social media
  • Look at your audiences
  • The channels they use,
  • How to develop content so you’re not left worrying about what to post.
  • We’ll cover engagement, social and sales.

You’ll be invited to participate in this webinar and share your experiences.

You’ll leave with the knowledge to take the reins of the social media beast in your business.


Presented by: Deborah Goodhall – CDI Alliance

Deborah Goodhall

Deborah Goodall, who has 25 years experience of growing businesses through effective marketing – including visitor attractions and destination food halls and cafes. Deborah specialises in marketing strategy through understanding target audiences and their triggers and motivations.

Deborah is commercially astute and has experience in B2B and B2C environments and has a passion for direct marketing. She has been running masterclasses and workshops since 2009 and provides content to help businesses make the most of their marketing potential – and open their eyes to some of the ways to reach the modern consumer.

Deborah was elected to Fellow status by the Chartered Institute of Marketing in 2019 in recognition of her coaching and consultancy experience.


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