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Webinar: Harness the Power of Digital to create a Marketing Plan

Date: November 2nd, 14:00

The last year or so has created new challenges for all business. This webinar taster will run through the key elements & opportunities available to business to harness the power of digital to create a marketing plan that helps you work towards your vision and new goals.

Ideal for SMEs looking to find recovery, resilience or growth in their business by regenerating your marketing strategy or even starting again from scratch.

Join Emily Whitehead on this taster webinar to learn the skills and get the inspiration you need to recover, find resilience and grow your business and find out how the upcoming digital marketing masterclasses will make a difference to your business’s future.

Topics covered are introductions to the masterclass content:

  • How to create a digital marketing strategy to hit your goals
  • The skills you need to develop a plan that’s tactical and has the right impact
  • Practical support to implement your digital marketing plan for success

This introduction to the Digital Marketing Masterclasses will give your business:

  • A clear picture of how the digital landscape has changed
  • Understanding of your goals and what your business needs most
  • How digital marketing can make all the difference
  • The key elements to a successful marketing plan
  • Ideas, tips and support to help implement your new strategy

Presented by: Emily Whitehead

Emily has over 10 years’ experience working within the tourism sector both as a business owner and providing business support. As an owner of two award-winning tourism businesses, Emily has been well placed to empathise and fully understand the pressures, challenges and opportunities present within the tourism industry for small business. Sharing experience, knowledge and skills she provides rich business support that goes beyond theory to accelerate learning and results.

To support Emily’s experience, she also founded and runs the hugely popular StaffordshireHour weekly Twitter chat, facilitates local networking groups & has a large private client base. Emily works within both the private & public sectors and has delivered and worked on several collaborative, funded projects with a range of organisations over the last few years including the previous Staffordshire ERDF Tourism Project, Bright Sparks Project in the Peak District, W.I.R.E Challenge (Women in Rural Enterprise, a central Government funded project to improve digital skills in a superfast broadband Staffordshire) as well as working with Staffordshire University Business School to develop their new Masters in Digital Marketing, bringing students and business together to create communication strategies for tourism businesses, Keele University’s Sustainability Hub and the Staffordshire Environmental Quality Mark.


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