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Webinar: An Introduction to Digital Marketing

Date: October 5th, 10:00

This webinar delivered as part of the Digital Tech Cumbria programme along with CDI Alliance, will provide an introduction to the digital marketing options available, and how to develop your digital marketing strategy.

A whistle-stop tour of the digital marketing options available and how you can use them in your business.


  • What is digital marketing
  • What the role is of digital marketing
  • The types of digital marketing available
  • A brief look at some of the digital marketing channels to reach your customers
  • How to develop your digital marketing strategy
  • And how to measure success.

Presented by: Deborah Goodhall – CDI Alliance

Deborah Goodhall

Deborah Goodall, who has 25 years experience of growing businesses through effective marketing – including visitor attractions and destination food halls and cafes. Deborah specialises in marketing strategy through understanding target audiences and their triggers and motivations.

Deborah is commercially astute and has experience in B2B and B2C environments and has a passion for direct marketing. She has been running masterclasses and workshops since 2009 and provides content to help businesses make the most of their marketing potential – and open their eyes to some of the ways to reach the modern consumer.

Deborah was elected to Fellow status by the Chartered Institute of Marketing in 2019 in recognition of her coaching and consultancy experience.


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