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UoC: Jobs To Be Done - Designing Products and Services Your Customers Really Need

Date: July 26th, 09:00-17:00

(Cumbria Innovations Platform in collaboration with Barclays Eagles Labs.)

Why do certain products and services just click with customers? We'll explore the secret behind modern start-up success.

The secret behind modern start-up success is the Jobs To Be Done method – a way of understanding customer’s motivations even more deeply than they do themselves, and then designing products, services and marketing around that understanding.

Throughout the day, we will explore the JTBD framework and you will have the opportunity to apply the framework to your organisations through interactive workshop sessions:

  • 9.00am – Registration and refreshments with time to network
  • 9.30am – Introductions and an overview of JTDB fundamentals
  • 10am – Defining a Market
  • 10.30am – Defining & understanding your customers
  • 11.15am – Break for refreshments and networking
  • 11.45am – Defining and understanding a Job – JTBD framework
  • 12.15pm – Researching Jobs – JTBD Framework

  • Interactive session on methods and applications

  • 1pm – Lunch & Networking
  • 2pm – Recap of the morning and interactive session on interview techniques
  • 2.30pm – Applying JTBD to your business – defining jobs for your customers
  • 3pm – Value Proposition Canvass – Interactive session on finding solutions for jobs (JTBD)
  • 4pm – Interactive session: Revising jobs and VP Canvass. Planning to research and implement JTBD.
  • 5pm – Close

This event is funded through European Regional Development Funding and is open to Cumbrian SMEs only. ERDF eligibility rules apply, for more information please contact

For more information about Cumbria Innovations Platform (CUSP II), please go to:

This event is for SMEs based in Cumbria with less than 250 FTE employees, turnover less than 50m euros, balance sheet total less than 43m euros.



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