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UoC: Effective Marketing for SMEs

Date: February 4th, 09:30-16:30

This session will teach you how to develop a marketing plan that aligns with your company strategy. The aim is to give you actionable tools that will help you develop focussed and effective marketing specific to your company.

When is it?
4th February 2022, 9.30am – 4.30pm

Where is it?
People First Conference Centre Carlisle

Who is it for?
SMEs that have a good understanding of their product and market but feel their marketing could be better.

Topics covered:

  • Identifying a unique value proposition that delivers competitive advantage
  • Translating your strategy into marketing materials
  • Includes digital marketing

Session takeaways:

  • An understanding of what makes your company unique and why customers choose you over your competition. A plan of how to use this knowledge to target more customers.

This session is:

  • A strategy-focussed workshop, specific to your company, that will deliver long-term value in your marketing.

This session isn’t:

  • A series of generic presentations on how to create Google adverts!

To book your place, go to:

For more information about Cumbria Innovations Platform (CUSP II), please go to

(This event is for SMEs based in Cumbria with less than 250 FTE employees, turnover less than 50m euros, balance sheet total less than 43m euros.)


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