The Export Academy, from the Department for International Trade (DIT), gives small and micro-businesses the know-how to sell to customers around the world with confidence.
What is the Export Academy?
The Export Academy is a free programme of support, where you’ll learn directly from experts in international trade who are on hand to provide support across a range of sectors and businesses, from selling children’s clothes to Spain, to providing PR services for clients in the US.
The programme is made up of a series of ten core interactive educational sessions with exclusive content based on feedback from our delegates and designed specifically to help small and micro businesses understand everything they need to know in order to sell internationally.
The North West Programme
Please see dates below for the North West specific workshop sessions as part of The Export Academy:
1. Understanding the benefits of, and barriers to, export
An overview of the risks and benefits of export; first steps to making informed decisions about internationalisation; laying the foundation for an achievable export plan.
Tuesday, 16 February, 10:00
Monday, 1 March, 14:00
2. Steps to export
An overview of export documentation, including customs declarations at home and abroad; as well as invoicing and evidence of export; and additional support.
Thursday, 18 February, 10:00
Wednesday, 3 March, 14:00
3. International market research
Understanding what constitutes effective market research; which key markets to prioritise; when your business should consider it; and why it’s important to profitability.
Tuesday, 23 February, 10:00
Monday, 8 March, 14:00
4. Pricing strategy and route to market
Getting to grips with price versus cost; export costing; researching prices in a given market; pricing strategies; and routes to market.
Thursday, 25 February, 10:00
Wednesday, 10 March, 14:00
5. Customs, export controls, and trade deals
Understanding key documentation, and legal requirements; understanding prohibitions and restrictions; overview of free trade agreements.
Tuesday, 2 March, 10:00
Monday, 15 March, 14:00
6. Selling services overseas
Marketing your service; ways to develop successful relationships; top success factors.
Thursday, 4 March, 10:00
Wednesday, 17 March, 14:00
7. International commercial (INCO) terms
Understanding the Incoterm ® 2020 rules; what they do; what isn’t covered; and the impact on the cost of goods.
Tuesday, 9 March, 10:00
Monday, 22 March, 14:00
8. Creating an Export Action Plan
Overseas visits; translation and interpretation; exhibitions and promotions; legal costs; overseas staff.
Thursday, 11 March, 10:00
Wednesday, 24 March, 14:00
9. Customs, VAT, and rules of origin
Understanding export paperwork in a little more detail.
Tuesday, 16 March, 10:00
Monday, 29 March, 14:00
10. Movement of money
Getting paid: risks and costs; financial regulations.
Thursday, 18 March, 10:00
Wednesday, 31 March, 14:00
What are the benefits?
Delegates who participate in the Export Academy will be provided with a comprehensive workbook to support their learning and encouraged to identify actions that will enable them to take their business to international customers.
Please note this event is only open to registered businesses based in North East, North West, Yorkshire, the Humber, South West, East Midlands and West Midlands who have a product or service that they are interested in selling internationally. The programme is designed for owners and senior managers of businesses with a turnover of up to £500,000. You may be contacted prior to the event to assess eligibility.
Register today
