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Lancaster University: Pricing with Purpose

Date: June 28th - July 12th

Profitable pricing trumps cost cutting every time, yet in times of profit squeeze we always reach for the cost cutting trigger.

Material and wage inflation, distribution and shipping inflation, fuel inflation are all pushing companies towards the implementation of price increases, but many have never implemented a price increase or when they do it is laden with fear and trepidation.

Pricing is the third business skill. First, create a great product. Second, sell that product effectively. Third, price that product superbly.

This programme takes an organisation from the perceived enforced need to make price increases to the effective implementation of new optimum pricing across its markets.


Dates: (all sessions from 9am-1pm)

  • 28th June 2022 – The third business skill
  • 5th July 2022 – Best practice laid bare
  • 12th July 2022 – Marketing and implementation

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