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DIT: Export Academy - Take Your Website to the World

Date: August 9th, 14:00-13:00

Your website is your window to the world and has the potential to reach over 4bn global internet users. If you sell your products and services overseas or are planning to, your website needs to be accessible and appealing to an international web audience.

To guide you through what you need to know and do, and in line with your international strategy and best practice, DIT has designed a bespoke programme for its Export Academy, to get your website ready to take to the world for increased global potential. The programme, divided into eight bite sized sessions, is aimed at getting you started and progressing through to a fully localised and optimised international website.

About the programme and what we’ll cover:
Consisting of eight individual 1-hour sessions, each provides a deep dive into a specific website area to get your website fighting fit for international reach and appeal:

  • Session 5: Search Engines – How they work, and what they look for on your website
    2 August 2022, 14:00-15:00

    If you have ever wondered how you might make your website rise up the Search Engine Results Page (SERPS), this session will take a practical look at what search engines need to see, and what you need to do, in order to rank your pages.

  • Session 6: Increasing website traffic through paid and organic search
    9 August 2022, 14:00-15:00
    This session will cover content based, paid, social and affiliate methods of gaining customers. Giving a good overview of a joined-up customer acquisition strategy using all the means paid and free to attract users.

  • Session 7: Conversion Rate Optimisation (CRO) in 7 easy steps
    16 August 2022, 14:00-15:00
    In this session we will introduce how to increase conversion into your website pages by keeping website visitors on page, interact and ultimately increase conversions.

  • Session 8: How to track and monitor your website analytics to increase performance
    23 September 2022, 14:00-15:00
    Having learnt how to gain more customers and to try and retain them on your website, this session will look at using analytics to further refine your efforts to positively increase website performance.

About the Export Academy
The Export Academy from the Department for International Trade will help you grow your business by showing you how to sell to new customers around the world. The course is free, and you’ll learn directly from experts in international trade who are on hand to provide support across a range of sectors and businesses, from selling children’s clothes to Spain, to providing PR services for clients in the US.

These interactive sessions will be delivered online, and you will receive joining instructions with a link to your session after your place is confirmed. Attendance is free but limited and places are expected to go fast, so use the link below to register your interest in attending any or all sessions today.


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