The aim of this Export Academy master class is to help companies make informed decisions about appropriate routes to market.
- Learn about the different roles of agents and distributors (and other routes to market);
- Review the advantages and disadvantages of each and the role of the principal (the exporter);
- Discover how to identify and select appropriate representatives
- Understand the importance of having written contracts and the key elements that these should include;
- Identify the legal requirements you should be aware of and takeaway practical ways of motivating and managing agents and distributors.
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