The Take Your Website to the World from the Department for Business & Trade (DBT) will help to provide a deep dive on a number of website areas to get your website fighting fit for international reach and appeal.
Your website is your shop window to the world and with a global audience of over 4 billion plus global internet users it's vital that you understand how to maximise its potential.
If you sell products and services overseas or are planning to, now more than ever, your website needs to be able to attract and appeal to an international audience. Expectations are growing rapidly as customers discover more convenience on all levels - be it product customisation, mobile-optimized search, quick checkout processes, or hassle-free delivery.
About the series
Our programme takes you on a website internationalisation journey, from getting started, to a fully localised and optimised international website.
- Wednesday 20th September (10am-11am) – Website health check in 8 easy steps;
- Tuesday 26th September (10am-11am) – Planning your international website journey;
- Wednesday 4th October (10am-11am) – Platforms, providers and preparing your website brief;
- Tuesday 10th October (10am-11am) – Creating and adapting content for an international audience;
- Tuesday 17th October (10am-11am) – Social Media 101;
- Wednesday 15th November (10am-11am) – Search Engines, How they work, and what they look for on your website;
- Tuesday 21st November (10am-11am) – Increasing website traffic through paid and organic search;
- Wednesday 29th November (10am-11am) – Maximising your website conversion rate (CRO) in 7 easy steps;
- Tuesday 5th December (10am-11am) – How to track and monitor your website analytics to increase performance.
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