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CIP & Barclays Eagle Labs: Effective Decision Making

Date: August 11th, 09:00-13:00

An exploration of Nobel prize-winning research to present ideas in a simple way that is applicable to the SME sector.

Effective decision-making lies at the heart of successful businesses, whether it’s day-to-day decisions or critical, strategic decisions such as when to pivot, invest or divest with new products. Yet despite it being an essential business skill, the art and science of decision-making is often missing from business education programs.

Learning how to make good decisions in small businesses is what this half-day is about.  This informative session will draw upon Nobel prize-winning research to present ideas in a simple way that is applicable to the lives of small and medium-sized businesses in Cumbria. There will be plenty of time to ask questions and explore how we can confidently make the best decisions for our companies.

The session will lift the lid on how we, as humans, process information and decide on our courses of action. You will learn why we do this the way we do, and how thinking systems designed to help us can sometimes work against us. The focus will firstly be on understanding how we make decisions and what how to adapt to different types of environments. We will then take a tour of how our thinking biases can impact upon small businesses and what to do about it.

Come to this masterclass ready to learn about yourself. Ask questions, review decisions you’ve made in the past, and set yourself up for a better decision-making future. You will be thinking about the lessons from this session for weeks and months afterwards as you approach decisions throughout your everyday life.

There will be breaks for networking, and lunch, teas and coffees will be provided. This masterclass is funded through the European Regional Development Fund, so there is no charge for attending: you just need to be a trading SME based in Cumbria.


The event is suitable for innovative start-ups and established Cumbrian SMEs. ERDF eligibility requirements apply*.

*SME based in Cumbria with less than 250 FTE employees, turnover less than 50m euros, balance sheet total less than 43m euros.


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